Author Archives: Jim Rattray

Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.
The Role of Technology in Engaging Patients

Survey says: Remind me, please!

This article first appeared on Jim Rattray’s blog earlier this month. A regular contributor to EngagingPatients.org, you’ll always find Jim at the intersection of healthcare and technology.   Americans want more reminders about their health — and they think technology may be just what the doctor ordered. A recent survey by the Varolii Corporation showed […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


Patient Engagement

The Heart of Patient Engagement May Be in Cleveland

  Cleveland Clinic wants its patients involved — fully involved. It starts with opening access to services, functions and information that previously had been hidden or hard to get to. Cleveland Clinic’s MyChart personal health record is at the heart of the initiative, which has been ongoing for more than a year. The system sees […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


Money Matters

When Money Gets in the Way of Better Care

This contribution first appeared on Jim Rattray’s blog on September 18, 2013     One Holy Grail in health care (yes, there are many) is improved communication between patients and caregivers. Better communication results in improved understanding, elevated compliance and, ultimately, higher satisfaction. It just doesn’t seem to result in getting paid. A new study […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


Patient and Family Engagement

In Connecticut, Better Health is Everyone’s Responsibility

The most powerful message in patient engagement comes down to a single word: “empowerment.” Last week more than 500 people convened for the “Better Health: Everyone’s Responsibility,” a full-day educational event at the Connecticut Convention Center in Hartford, hosted by the CT Partners for Health. The conference was aimed at empowering consumers to proactively manage […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


Patient-Centered Care

When Caring for Patients, Being There Doesn’t Mean Just Being There

Is your doctor really there? Suzanne Koven, MD, gave this question some thought after seeing a “Doctor present” sign at a pharmacy while traveling in Dublin. Am I “present” in my practice, even when I am in? Though we all like to think of ourselves as exceptions when it comes to unflattering statistics, the likelihood […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


The Social Side of Healthcare

Achieving Better Health through Gamification

Almost three years ago, I decided to take control of my health: Lose weight, eat right, be healthy. Success! I’m down 70 pounds, off all medications and eat vegetables I previously couldn’t pronounce. I did it the old-fashioned way (with some present-day help!) — I now eat less, exercise more, watch my diet and get […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


Patient Engagement

4 Steps to Better Patient Engagement

Communication, communication, communication. And communication. That’s the core of the four steps hospitals and health systems can take to improve patient engagement, according to a new report from the Agency for Healthcare Research and Quality (AHRQ). “Many of the errors we see in health care stem from communication problems,” said AHRQ Director Carolyn M. Clancy, […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


Patient and Family Engagement

Patient Engagement Goes Social

Everyone wants to harness the power of social media for just about everything. With patient engagement, it’s important to focus on the “social,” not the media. Being social is at the core of being human. And being social can be a key driver that can engage and empower patients in their own care and lead […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn