Category Archives: The Social Side of Healthcare

The Social Side of Healthcare

Where Social Media and Patient Engagement Really Intersect

Think of all the great things that go great together. Ice cream and summer. S’mores and a campfire. Coffee and morning. But what about patient engagement and social media? Maybe, but not how you might think.   Social vs. Engagement There’s a prevailing feeling that existing social media tools and channels, like Facebook and Twitter, […]



Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


The Social Side of Healthcare

Achieving Better Health through Gamification

Almost three years ago, I decided to take control of my health: Lose weight, eat right, be healthy. Success! I’m down 70 pounds, off all medications and eat vegetables I previously couldn’t pronounce. I did it the old-fashioned way (with some present-day help!) — I now eat less, exercise more, watch my diet and get […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn