Tag Archives: crowdsourcing

A New Frontier

How a Boon to Medical Research will Boost Patient Engagement

by Jim Rattray • April 2, 2015 • 0 Comments

I am donating my body to science. Well, to be more accurate, I am donating data about my body, via my iPhone, to some world-class medical researchers. That’s because I am now enrolled in my first-ever medical research study — 3,080 miles from my home. The medical study originates out of Stanford University in California. […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn

Patient and Family Engagement

Patient Engagement Goes Social

by Jim Rattray • June 24, 2013 • 0 Comments

Everyone wants to harness the power of social media for just about everything. With patient engagement, it’s important to focus on the “social,” not the media. Being social is at the core of being human. And being social can be a key driver that can engage and empower patients in their own care and lead […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn