Tag Archives: Jim Rattray

Redesigning the Care Experience

Don’t Forget the ‘Patient’ in Patient Engagement

Every patient is different. And, so it seems, is every definition of patient engagement. No real revelation there. But it does expose a foundational imperative — where does patient engagement start? The easy answer, of course, is with the patient. But reality shows us that it often starts with caregivers and health care administrators who […]


Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

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