Tag Archives: HIMSS14

Patient-Centered Communication

Patient Engagement Must Begin with Plain Language

As IT professionals prepare to convene for the Health Information and Management Systems Society’s (HIMSS) annual conference and exhibitiion February 23-27 and the topic of patient engagement takes center stage, guest blogger Jim Rattray offers his thoughts on effective engagement. Hardwire. Analytics. Evidence. Patterns. Models of care. These terms all mean something to health care […]


Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

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